High Street Capital, a specialized private equity firm, emerged in mid-2013 through a rebranding of Amrite Investments (Pty) Ltd.

Since 2005, High Street Capital has been effectively injecting equity funding and operational management expertise into carefully selected investments. These investments are not restricted to specific sectors but are meticulously chosen based on the extensive knowledge of High Street Capital’s leadership team and stringent investment criteria.

What sets us apart from conventional private equity firms is our approach to fund sourcing. We don’t rely on blind fund-raising. Instead, we draw capital primarily from High Street Capital’s own financial resources. Additionally, we augment these resources on a case-by-case basis through a carefully curated consortium of trusted partners, forged through successful past collaborations. In some cases, we may also consider new investor partnerships, especially when these partners bring valuable experience to the specific investment at hand.

High Street Capital’s safari-related venture capital and private equity interests
are now represented through www.safaristory.com.

With a collective experience of more than 100 years across multiple sectors, the partners in High Street Capital are spending a significant portion of their time helping young entrepreneurs.

While start-ups are not avoided, the focus is on providing strategic direction and experience to existing companies that have committed management and present growth opportunities.

Typically, time and knowledge are imparted without the significant charges normally associated with consultants in this space.  High Street Capital looks to benefit from equity participations either in return for  contributions or backed by equity funding.

Interested parties with the right propositions are encouraged to get in touch with the key members of High Street Capital.