Wellness Safari
A wellness centre offering treatment for addiction and mental health issues built around a foundation of the South African bush.
Our Mission
To help clients heal and to lay the foundations for them to realize their potential, and guide them towards an empowered, productive, fulfilling, and conscious life.
Location
The facility will be located on a 450ha non Big 5 game farm, near Hoedspruit, South Africa.
On the doorstep to the famous Kruger National Park, all aspects of the healing process will integrate the excitement of being in the bush and in and amongst wilderness and wildlife.
The centre is easily accessible from Eastgate International Airport and only 4 ½ hour drive from Johannesburg.
It is close enough to Hoedspruit for medical practitioners to drive out each day and to allow easy access to the new well equipped hospital in Hoedspruit.
Facilities
The facility will be comfortable yet simple, designed using a combination of existing buildings along the Olifants River and additional tented camp accommodation
Amenities in the centre will include a swimming pool and a fully equipped gym and clients will be encouraged to walk and mountain bike amongst the wildlife.
It will accommodate up to 24 clients at a time. Men and women will be separated for a more effective and manageable therapeutic environment.
Facilities
The facility will be comfortable yet simple, designed using a combination of existing buildings along the Olifants River and additional tented camp accommodation
Amenities in the centre will include a swimming pool and a fully equipped gym and clients will be encouraged to walk and mountain bike amongst the wildlife.
It will accommodate up to 24 clients at a time. Men and women will be separated for a more effective and manageable therapeutic environment.
Therapeutic Approach
The centre will adopt a multi disciplinary and holistic approach to treatment, using various methods to help clients heal their body, mind, and soul.
While more traditional treatment methods will also be used, the centre will differentiate itself in this area by incorporating breathwork and a wilderness program into the approach to treatment.
Family Support
An important part of Wellness Safari will be the support of families of clients.
The centre will be designed to accommodate six family members in a different section of the property.
We believe that the family is central to the healing process and are often neglected.
A special process will be designed to support and educate the family as to their roles and to help them be better prepared to support their loved one’s journey back to health.
Online services will be available to family members that aren’t able to be on site.
Client Demographics
The target client suffers from addiction and/or mental health issues.
The target client is between 18 and 30 years of age.
Despite a marked separation in the centre, the target client is composed of both men and women.
The target client has a fair (middle class and up) level of income.
The target client’s geographic is in South Africa, Zimbabwe, Botswana,
Zambia, the U.K., and the Netherlands (potentially others).
Client Demographics
The target client suffers from addiction and/or mental health issues.
The target client is between 18 and 30 years of age.
Despite a marked separation in the centre, the target client is composed of both men and women.
The target client has a fair (middle class and up) level of income.
The target client’s geographic is in South Africa, Zimbabwe, Botswana,
Zambia, the U.K., and the Netherlands (potentially others).
Client Psychographics
The client would have a desire to live a healthy and sober life by taking a holistic approach to caring for themselves.
The client would further desire to extend this care by having a positive impact on the lives of others and being part of a more conscious generation.
This would be underpinned by certain core values, such as strength and compassion.
Clients would be willing to go through a process of transformation, for themselves, and thus, the world.
Competitive Advantages and Differentiators
Versus Local
Wellness Centres
Versus Local
Wellness Centres
AGE GROUP
INTEGRATION WITH ALL ASPECTS OF THE SOUTH AFRICAN BUSH
PRODUCT AND SERVICE OFFERING (SPECIFICITY AND QUALITY)
FAMILY WORKSHOPS AND ACCOMMODATION
SIZE / OCCUPANCY
VALUE FOR MONEY
RECREATIONAL ACTIVITIES
Versus International
Wellness Centres
Versus International
Wellness Centres
AGE GROUP
INTEGRATION WITH ALL ASPECTS OF THE SOUTH AFRICAN BUSH
PRODUCT AND SERVICE OFFERING (SPECIFICITY AND QUALITY)
FAMILY WORKSHOPS AND ACCOMMODATION
LONGER TERM TREATMENT
AFFORDABLE INPATIENT TREATMENT
Local Marketing Strategy
Association with healthcare practitioners (private practice psychologists and psychiatrists)
Awareness programs in Universities
Online and social media marketing
Word of mouth
Reputation building
Possible partnership with an established South Africa Wellness operation
Local Marketing Strategy
Association with healthcare practitioners (private practice psychologists and psychiatrists)
Awareness programs in Universities
Online and social media marketing
Word of mouth
Reputation building
Possible partnership with an established South Africa Wellness operation
International (U.K.)
Marketing Strategy
The GP (or other healthcare practitioners) is the first point of contact between the addict and treatment. Forming associations with these practitioners could form part of the marketing strategy
Formal arrangements with established agents in the Wellness space
Online and social media marketing
Addiction conference attendance
Possible partnership with an established South Africa Wellness operation
The Team
James Whitehouse
Owns a small pivate equity company called High Street Capital. Has a successful track record across varying sectors.
Julian Seeber
Business school graduate. Experience in recovery programs.
Sabina Seeber
Studying addiction counselling with a focus on family role in recovery programs.
A Partner
A person to lead the new venture who has proven experience, a full team of
counsellors, nurses and support staff.
Psychiatrists and psychologists in the Hoedspruit area will provide the necessary support on a part time basis.
Contact: James Whitehouse | james@highstreetcapital.co.za | +27 83 441 5980
